Background & Family Life
Born and raised in Southern California, Cliff has made a life full of love and purpose alongside his cherished wife, Shannon. Their journey together began in 2007, and their love has grown stronger with each passing day. Cliff and Shannon are proud parents to three wonderful boys: Daniel, Ethan, and Joshua who ensure that every day is a new opportunity for growth, laughter, and shared experiences.
When Cliff is not spending time with his clients, he enjoys time with his family. Whether it’s cheering on his sons at their soccer and football games or coaching their basketball teams, Cliff is always there to support and guide them. Beyond the sports field, Cliff and his family enjoy participating in their church community.
“Cliff's dedication to his clients is exemplified by his over 20-year tenure in the industry. He thrives on the analytical side of business and investments, but what truly keeps him going is the profound impact he has on the lives of those he serves. What sets him apart is not just the depth of his financial knowledge and professional experience, but the genuine care and concern he brings to his work.
– Ken Moraif
Business Philosophy
For Cliff Kwan, retirement planning is a passion deeply rooted in his desire to help people achieve their financial dreams and goals. He understands that each person’s financial situation is as unique as their fingerprint, and he believes that personalized service is the key to providing the right financial solutions.
One of Cliff’s greatest satisfactions comes from helping his clients plan for the retirement they deserve. He is dedicated to doing everything he can to help his clients turn their retirement dreams into reality. In his own words, Cliff states, “One of my greatest satisfactions is helping a client plan for the retirement they desire because everyone deserves a secure and independent retirement.”
Cliff says clients often come to him with apprehension and leave with a burden lifted from their shoulders. He feels he doesn’t just make a difference in their financial lives but helps to transform their overall quality of life. For Cliff Kwan, retirement planning is more than a profession; it’s about leaving a lasting legacy of positive change in the lives of those he touches.
Education
BA, Business Administration with an emphasis in Financial Planning, California State University, Fullerton
Chartered Retirement Planning Counselor™
Certified Financial Planner®
Prior Business Experience
Financial Advisor, Retirement Planners of America, 2014-Present
Financial Advisor, Financial Strategies – Wealth Management Group, 2005-2014
Financial Representative, Northwestern Mutual Financial Network, 2001-2004